Strategy and Direction
Our founder Emily brings a wealth of insider knowledge of the hospitality industry, having worked for a variety of businesses from London pubs to event venues, and has been instrumental in growing, nurturing, and supporting lifestyle, wellness, and hospitality businesses.
We’ll hone in on who your target customers are and how best to connect with them.
Whether you have an established business or just the very spark of an idea, we offer one-on-one sessions, workshops, and marketing direction for all phases and business types, helping solopreneurs or small teams.
From planning launches and marketing campaigns, to positioning and messaging, product lines, and elevating your guest experience, we make sure your business is set up for long-term success.
The Social Media Strategy Session
Working with you, I will help you map out your business goals and create a marketing strategy that is tailor-made to your business.
In this session, we will create a full algorithm-proof strategy, including what to post on which platform, long-form and short-form content, time-saving hacks, and trending content ideas that would work for your business.
We’ll also discuss what metrics to measure for different types of content, and give you content ideas you can easily implement.
Investment – £250 per session (2 hours)
For businesses that need clear direction with their socials
The Shot of Espresso Strategy Day – A shot of espresso for your business.
An intensive day that is focussed purely on you and your business. With our expertise in connecting businesses to their ideal clients at every touchpoint, we will look at your business and marketing efforts as a whole, and devise an actionable strategy. Whether you’re just starting out, are lacking clarity and direction, or need help driving sales and connecting to your audience, these days suit businesses at every phase.
From creating a social media strategy, putting a funnel in place, implementing all the tools and platforms you need, generating local and community ideas, planning events and campaigns, and advertising in-house, we will conduct a full 360 review that gives you everything you need to succeed.
Is This Right For You?
You have the passion but perhaps you’re missing the roadmap…
If you find yourself posting ‘just to post’ without seeing a return on your time, or if you have a brilliant spark of an idea but don’t know how to ignite it, our consultancy is designed to give you the clarity you’ve been searching for.
Whether you are a solo founder or a small team in the hospitality, wellness, or lifestyle sectors, we help you transition from ‘busy’ to ‘strategic’.
Insider Hospitality Expertise
You aren’t just getting a marketer; you’re getting an industry veteran. With years of experience ranging from London pubs to high-end event venues, our founder Emily understands the unique rhythm of hospitality. We don’t just suggest ‘nice to have’ ideas; we provide ‘algorithm-proof’ strategies and ‘House Blend’ blueprints that drive actual footfall and guest loyalty.
A Custom Roadmap to Success
Forget one-size-fits-all templates. Whether it’s a two-hour Social Media Strategy Session to kickstart a new revenue stream or a long-term House Blend Marketing Direction package, we hone in on your specific target customer. You’ll walk away with a clear, actionable blueprint – including content pillars, messaging, and time-saving hacks; tailored entirely to your business goals.
Ongoing Support & Accountability
Strategy is only as good as its execution. That’s why we don’t just leave you with a PDF and a ‘good luck’. From private WhatsApp support for your team to follow-up accountability sessions, we act as your freelance marketing director. We ensure your creative ideas are backed by a solid plan, helping you build a community and elevate your guest experience for long-term growth.
Creative Consultancy Session
These sessions are like a cup of espresso for your business! Whether you want to build the business of your dreams but you don’t know where to start, or have an established business but are struggling to create a brand that stands out from the crowd, you’ll walk away with a wealth of ideas and a roadmap to success.
Through these sessions I’ve helped my clients create entirely new revenue streams, hone in on who their target customers are and how to market to them, develop creative ideas like podcasts and newsletters, and get clear on their business goals.
Investment – £250 per session (2 hours)
The ‘House Blend’ Marketing Direction Package – 3 month consultancy for places and spaces
Whether you’re in the launch phase, have a business that is struggling and needs on-going help, or if you have team members who do your social media buit need clear strategy and direction, I offer 3 month consultancy support to guide and direct you to create a successful, consistent business.
I offer marketing direction and consultancy for all kinds of places and spaces, helping you create a complete blueprint for marketing your business and connecting to your ideal consumer. This is perfect for hospitality businesses who have creative, enthusiastic team members to create their content, but need a proper strategy so their social media pages aren’t just ‘nice to have’ but drive actual results that lead to new customers, or for the launch phase of new ventures where you want to get it right from the get-go, and create a loyal customer base who can’t wait for the moment you finally open your doors.
£1,500 total for three months (£500 per month) retainer.
Team Training
Our group training sessions are designed specifically for hospitality teams who want to take ownership of their social media and elevate their online presence. Whether you’re a café, restaurant, bar, hotel, holiday let, or event space, we help your team build the skills and confidence they need to share your story beautifully and consistently.
These sessions are hands-on, practical, and tailored to your business.
By the end, your team will know how to create content with purpose, communicate with confidence, and work together to build a social media presence that attracts new customers and keeps regulars coming back.
Investment – From £450
The Process
How it All Works
Explore Our Strategy Packages
Browse our range of tailored packages to find the best fit for your current goals. Whether you’re looking for a brand-new direction or a refined marketing strategy, each option is designed to provide clear, actionable value from day one.
Book Your Discovery Session
Once you’ve selected a package, we’ll meet to dive deep into your business. This is where we align on your vision, identify your unique challenges, and gather the insights needed to build a strategy that truly resonates with your audience.
Receive Your Custom Blueprint
We translate our research into a comprehensive strategic roadmap. You’ll walk away with a clear set of design and marketing priorities, giving your team the confidence and direction to execute your next big move with precision.
Ready to get started?
We are waiting for you!
Ready to stop “just posting” and start seeing real-world results? Whether you’re a solo founder with a fresh idea or a hospitality team ready to scale, let’s find the perfect blend of strategy and direction for your business.
